The Benefits

Why is Kiddie Castle so important? According to a recent study by GE Money, the average woman spends 399 hours and 46 minutes shopping each year. If the time trolling stores were limited to typical 9-to-5 business hours, it would add up to nearly nine years of retail therapy over a lifetime. The women surveyed report that they make 301 shopping excursions a year. Think about it. How many of these women have children? If you want them to keep shopping you need to make it easy to do so.

According to the National Retail Federation's Black Friday weekend survey, 140 million consumers hit stores the day after Thanksgiving. Although more women than men turned out for the competition (47.9% vs. 37.4%), there's no question about who won the gold medal.  How much more good have been generated if a Kiddie castle was there to lend a hand?

Add these statistics to those women and men with children.  As much as they want to shop, their kids need more attention.  If their children are not taken care of then their ability to spend long hours at the mall are less.  We all know that children have a rather short attention span.  They are always looking for something new or something that is different.  The ability to mentally focus, attend, and sustain concentration over a period of time is an internal process developed in early childhood.  When a parent is shopping with their child it is common place for a parent to limit their time in the store in order to avoid a mental burn out for the child. 

Simply put, Kiddie Castle is the missing ingredient in getting families to enjoy their time in a specific location. Whether it is an airport or a store, the castle is there to fit a much needed need.