The Kiddie Castle Vending Machine Business Opportunity

The multi-billion dollar market for infant, toddler and preschool products represents one of the most dynamic and resurging segments of the consumer goods industry. According to MarketResearch.com, with $51 billion in spending power, children and tweens represent an important and lucrative demographic, offering companies an opportunity to build life-long brand loyalty. The babycare industry represents a $7 billion marketplace alone. Couple this with the vending industry to add an additional $45 billion in approximate revenue you have created an industry that is hard to beat. You have met the needs of a growing consumer base and generated a brand loyalty that will last for generations.

An Untapped Vending Machine Market

In the vending industry, the most common products sold in this manner are hot and cold drinks, cigarettes, candy, snacks and confectionery items, food and meal items, sanitary protection products, and condoms. With advances in technology that allow a cashless payment solution and marketing that attracts a different type of a consumer, the stage is set for true success. Throughout the world, people are purchasing items such as health food, hot chips, blue jeans, food, iPods, pharmaceuticals, and DVDs through vending machines. The concept behind Kiddie Castle is to merge two multi-billion dollar marketplaces and create a third that is unique and serves a need in the population.

The days of rushing back home and cutting your trip short are over. Packaging of infant, toddler and preschool items have evolved from bulk products kept in the home to smaller versions of the same for travel. The problem is that there is no where for consumers to acquire these pint size items unless they buy them in bulk, acquire them from a local store and in both cases, remember to bring them along.

The marketplace and opportunity set aside for this marketplace are second to none. A few alarming statistics to keep in mind include 2007 marketplace numbers according to MarketResearch.com:

• Births in America are over 4 million per year
• Baby Bodycare Pushes to $687 Million
• Wipes/Towelettes in Good Progress to $1.1 Billion
• Disposable Diapers at $4 Billion a year
• Feeding Accessories Jump to $577 Million
• Play & Discovery Rockets to $343 Million
• Pacifiers/Teethers at $114 Million

Other Pending Vending Participants

The most recognizable companies in the vending business are Coke and Pepsi. Both companies report that their vending operations account for 40% to 50% of their multi-billion dollar sales. Also, like the children's industry, the vending industry is experiencing many new 'non-traditional' companies entering the game; companies like McDonald's, Motorola, and MasterCard.