Family Friendly Marketplace Trends

Benefits of Marketing to Children and Parents According to MarketResearch.com, children (3 to 9 year olds) are becoming increasingly important as consumers as both their income and their influence over their parents increase. Despite the number of children being either stable or declining in most countries the value of "Kids marketing" is increasing. But it's not all that simple, Children's consumption patterns and behaviors are changing and marketers must react or lose touch. Kiddie Castle is the missing piece to this ever increasing problem in the retail marketplace.

Children's incomes continue to grow, as does their influence over their food and drink intake and personal care use. The children's market is evolving, making stereotypical views of children outdated. For example, did you know that Children are increasingly displaying trends and behaviors more commonly associated with older youths, even adults?  That is why Kiddie Castle has gone to great lengths to make a product list that speaks to parents and kids.  The products simply work since they were designed and chosen by parents.

Whilst population trends may not favor the children's market, the opportunity this market offers continues to increase. For example, consumption patterns are changing with the average number of times a child has a small meal or snack in the morning, afternoon and evening increasing across Europe and the US.  These trends are the reasons why Kiddie castle includes healthy snacks to help kids munch on something that is nutritious.

Peer pressures are most evident between the ages of 6-9, when the influence of friends is often more significant than that of parents. This means that targeting key attitudinal groups, especially "early adopting trendsetters’ (around 25% of 6-9 year olds) is a key factor in creating a broad appeal amongst children.  The kids desire to choose is the reason that Kiddie castle is designed like a children’s paradise.  If the kid likes it…. They will use it.

Kiddie Castle, Inc. offers the bridge to the business owner.  While it clearly caters to children and parents, it also offers a tool that gives an adult a reason to stay in the store and continue their shopping experience.  Simply put, it offers  relief to the parent.

Changes in the Family Marketplace Economy

Dynamic changes of paradigm shifting proportions are coming to retail. Shoppers are abandoning old patterns of shopping and turning away from favored retailers from the past. Rather than looking on shopping as just another task that has to be done, more shoppers today view shopping as recreation and entertainment. Today shopping is shifting toward an experience that people pursue for fun, recreation and adventure, as well as a way to buy more stuff.  Kiddie Castle, Inc. is a major key in making this shift.  By offering consumers a way to occupy their children and meet their parental needs, a consumer can enjoy the experience and spend more time shopping.

Much of the future success of the entire U.S. economy depends on how well retailers anticipate and prepare for the shifts, turns and changing demands of the shopper in the future. In 2004 consumers’ personal consumption expenditures accounted for 70 percent of the entire $11.735 trillion U.S. economy. The amount shoppers spent at retail was $3.9 trillion, making retail one of the largest industries in the entire U.S. economy.

Where can you put a Kiddie Castle?

The Benefits

Why is Kiddie Castle so important? According to a recent study by GE Money, the average woman spends 399 hours and 46 minutes shopping each year. If the time trolling stores were limited to typical 9-to-5 business hours, it would add up to nearly nine years of retail therapy over a lifetime. The women surveyed report that they make 301 shopping excursions a year. Think about it. How many of these women have children? If you want them to keep shopping you need to make it easy to do so.

According to the National Retail Federation's Black Friday weekend survey, 140 million consumers hit stores the day after Thanksgiving. Although more women than men turned out for the competition (47.9% vs. 37.4%), there's no question about who won the gold medal.  How much more good have been generated if a Kiddie castle was there to lend a hand?

Add these statistics to those women and men with children.  As much as they want to shop, their kids need more attention.  If their children are not taken care of then their ability to spend long hours at the mall are less.  We all know that children have a rather short attention span.  They are always looking for something new or something that is different.  The ability to mentally focus, attend, and sustain concentration over a period of time is an internal process developed in early childhood.  When a parent is shopping with their child it is common place for a parent to limit their time in the store in order to avoid a mental burn out for the child. 

Simply put, Kiddie Castle is the missing ingredient in getting families to enjoy their time in a specific location. Whether it is an airport or a store, the castle is there to fit a much needed need.